A couple of years ago, a major newspaper ran an article predicting the demise of Radio Frequency Identification (RFID) technology and the industry around it. This year’s RFID Live! conference proves that forecast wrong.
“More energy, buzz and optimism.” Those are the operative words heard throughout Orlando’s Convention Center this week from vendors, analysts, public relations pundits and journalists attending RFID Live! – the ninth in as many years. (more…)
Anyone branding a business with his or her own name needs to stand confidently behind any public claims.
In launching Mark Nelson Communications, I have that confidence. Whatever arsenal of skills that I can bring to the arena are mightily fortified by an ultra talented network of Associates who are world-class communicators, strategists, marketers, analysts, writers, video and graphics artists, and more.
Along with Spectrum Marketing, a strategic partner, Mark Nelson Communications hopes to see you at this year’s RFID Live! Conference in Orlando, April 12-14. Spectrum’s Bob Basmadjian and I will be managing the press room, exhibitor demos and helping the conference organizer and exhibitors make sure that the most important stories get told to the right people.
Having formerly headed Communications at a major RFID vendor, I have been to every one of the RFID Live! conferences since they began eight years ago. In that time, both the conference and its sister business, RFID Journal, have played an integral part in shaping, growing and maturing the RFID and related Automatic Identification and Data Collection market for both providers and end users.
In more than 15 years on the front lines of corporate communications and public relations, I’ve observed that most companies retrench their publicity efforts during down times. This has always seemed shortsighted to me.
Everyone understands the business need to control costs, especially during down times, but marketing shouldn’t automatically be one of the first on the chopping block.